The Brief:

  • The Steelers and Verizon launched the Steelers VEBT Relief Program, clearing $100,000 in veteran debt per victory.
  • ForgiveCo uses “random acts of kindness” to identify veterans in need, bypassing complex bureaucracy.
  • Marine Corps veteran Bryce Vargo had $6,651 in debt erased, showcasing the program’s life-changing impact.

In a groundbreaking move, the Pittsburgh Steelers have teamed up with telecommunications giant Verizon for a noble cause: the launch of the Steelers VEBT Relief Program. This initiative aims to tackle the financial burden faced by local veterans, vowing to eliminate $100,000 of debt for each victory they secure this season. Thanks to their collaboration with ForgiveCo, an organization at the forefront of debt alleviation, they’re not just promising relief; they’re delivering it.

So far, with seven victories on record, the program has remarkably cleared $700,000 worth of veteran debt in southwestern Pennsylvania—a region where veterans grapple with over $10 million in debt cumulatively. Unlike traditional aid programs that require beneficiaries to jump through hoops, ForgiveCo identifies veterans in dire need through a unique approach centered around “random acts of kindness,” thereby sidestepping bureaucratic red tape and expediting relief.

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One standout story is that of Bryce Vargo, a 43-year-old Marine Corps veteran from West Mifflin. Initially dubious upon hearing he’d been relieved of $6,651 in debt—mistaking it for a scam—he soon realized the life-altering truth. The relief brought by this unexpected boon was palpable. Previously haunted by monthly payments amounting to $400 that strained his finances and mental peace, Vargo now revels in newfound freedom. His story is a testament to the profound impact this program promises to countless lives.

With nine games left in the regular season, the potential for further assistance remains vast. Each upcoming game is more than just a sporting event; it’s an opportunity to change lives for better—making each win doubly significant.

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