• Viral TikTok videos from Chinese factory owners claim many “European luxury goods” are secretly made in China before being labeled as “Made in Italy.”
• Luxury brands like Hermès and Birkenstock deny these claims, maintaining well-documented supply chains in France and Germany.
• The videos spark debates on transparency in luxury supply chains and hint at geopolitical influences amid U.S.-China trade tensions.

A surge of TikTok videos from Chinese factory owners and suppliers is shaking up the fashion world and leaving millions, especially Americans, questioning the authenticity of their beloved luxury brands. The core claim? That many European luxury goods are secretly “Made in China” before being labeled as “Made in Italy” or other prestigious European locales.

The most talked-about video comes from @bagbestie1, a Chinese man claiming to own a factory that has supplied European luxury brands for over 30 years. While his original account is no longer available, a near-identical account, @senbags2, continues to share shocking claims about China’s role in luxury manufacturing. In one viral clip, he states his factory produces bags for major brands, which are then shipped to Europe to receive their final touches and trademark “Made in Italy” labels. He even goes so far as to promote high-quality Hermès dupes, boasting that his factory can recreate a Birkin bag for just $1,400.

“People think their luxury bags are entirely European, but 80% of it starts here,” says @bagbestie1 in one of the reposted videos, fueling skepticism among TikTok users.

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Fake or Fact? Breaking Down the Claims

It’s essential to distinguish between fact and fiction in these viral videos. While the content has sparked outrage, luxury brands such as Hermès and Birkenstock manufacture their products predominantly in French and German factories, with well-documented supply chains. Claims of $10 Birkenstock knockoffs and piles of fake Louis Vuitton and Gucci sneakers sold through unspecified channels undeniably point to counterfeit production rather than brand-authorized manufacturing.

Adding to the intrigue, some social media users suggest a larger geopolitical angle. As one post speculates, “The Chinese government has removed the confidentiality clause that luxury brands had with Chinese manufacturers, and now producers are exposing your favorite brands.” However, there is no verifiable evidence of such a policy change, leaving room for doubt. Despite this, these videos seem laser-focused on the American market, hinting at a calculated response to the ongoing trade tensions between China and the U.S.

Behind the Factory Doors

The videos offer rare glimpses into Chinese factories, including trade fairs like the Expo Drive Wanchai in Hong Kong, where suppliers showcase luxury leather goods. Accounts like @lunasourcingchina feature factory tours, revealing how 80% of products like bags, cosmetics, and knitwear are allegedly produced in China before being sent to Europe for finishing. Whether these claims hold water or not, the transparency—or lack thereof—in luxury supply chains is now under a microscope.

The Bigger Picture

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While the authenticity of these videos remains unverified, their rapid spread raises an important question: how much do consumers really know about where their luxury goods come from? As the fashion industry continues to evolve, there’s hope for more transparency and ethical practices in sourcing and production.

What do you think about these revelations? Are you surprised by what you’ve learned?

Share your thoughts in the comments and join the conversation!

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