The Brief:

• Valeria Marquez, a 23-year-old influencer, was tragically killed during a livestream at her beauty salon in Zapopan, Mexico, with investigations ongoing to uncover the motive.
• Authorities have not linked the incident to organized crime, despite the region’s history of violence, and have emphasized the urgency of finding those responsible.
• Marquez’s death highlights the broader issue of violence against women in Mexico, where an estimated 10 women are murdered daily, sparking community outrage and calls for justice.

A tragic shooting in Zapopan, Mexico, claimed the life of Valeria Marquez, a 23-year-old social media influencer. Known for her beauty and lifestyle content on TikTok, Marquez had tens of thousands of followers who are now mourning her loss.

Influencer Murdered During Livestream

Valeria Marquez was live streaming from her beauty salon in Zapopan, a suburb of Guadalajara, on Tuesday evening when the incident occurred. Reports indicate that a man entered the salon pretending to deliver a gift and fatally shot her. Moments before the attack, Marquez reportedly muted her livestream after saying, “They’re coming,” followed by a brief exchange with someone off-screen. Seconds later, the tragic event unfolded.

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Investigation and Possible Motives

Authorities are working to uncover the motive behind the shooting. According to Roberto Alarcon, Jalisco’s state security coordinator, investigators have not found evidence linking the attack to organized crime. Zapopan Mayor Juan Jose Frangie stated that Marquez had not sought help from authorities regarding any threats.

Mexico’s security cabinet and local prosecutors are investigating the incident. President Claudia Sheinbaum expressed solidarity with Marquez’s family, emphasizing the urgency of finding those responsible.

Violence in Jalisco and Mexico

Zapopan is part of Jalisco, a region impacted by criminal activity, including the operations of the Jalisco New Generation Cartel. However, authorities have refrained from linking this specific incident to the cartel.

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The United Nations highlights alarming statistics on violence against women in Mexico, where approximately 10 women or girls are murdered daily. Since 2001, over 50,000 women have been killed, yet only a small fraction of these cases result in justice.

Community Outrage and Calls for Justice

Marquez’s death has sparked outrage, with many criticizing the pervasive violence against women in Mexico. Mayor Frangie condemned the attack, calling femicide “one of the worst crimes.”

Adding to the region’s tension, Luis Armando Córdova Díaz, a former congressman, was also killed on the same day in a separate shooting at a Zapopan café. This murder further underscores the region’s challenges with violence.

Share Your Thoughts

We must amplify conversations about preventing violence and supporting victims. What do you think about the steps authorities can take to improve safety in Mexico? Share your thoughts in the comments below.

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