• Sydney Sweeney’s new film Americana is struggling at the box office, raising fresh questions about her career momentum.
  • The fallout from her controversial American Eagle ad may be adding fuel to the backlash.
  • Sweeney’s upcoming projects, including Christy and The Housemaid, will further test her star power in Hollywood.

LOS ANGELES, Calif. (TDR) — Sydney Sweeney’s latest release, Americana, is proving to be a disappointment at the box office, with projections showing the film will barely crack $850,000 in its opening weekend. The timing of the movie’s release comes as the actress continues to weather fallout from her American Eagle ad controversy, which sparked accusations of “Nazi propaganda” after using the slogan “Sydney Sweeney Has Great Jeans/Genes.”

A Film Struggling to Find Its Audience

Directed by Tony Tost, Americana is a crime drama centered around a rare Lakota Ghost Shirt surfacing on the black market in South Dakota. Despite some initial buzz after its SXSW premiere, reviews have been middling, with Rotten Tomatoes giving it a modest 68 percent.

According to The Hollywood Reporter, the movie landed in 16th place with its opening tally, failing to crack the top 20 on Box Office Mojo or The Numbers by Saturday. With a cast that includes Halsey and Paul Walter Hauser, expectations were higher for a stronger debut.

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Political Backlash in Play

Sweeney’s social media push for the movie was met with a wave of political backlash, after fans resurfaced her 2024 voter registration as a Republican in Florida. One critic wrote, “I lost you at registered Republican.” Another went further, linking her support to Donald Trump, posting: “So you voted for Trump? The man in the Epstein files??”

Still, not all the reaction was negative. Sweeney’s defenders rallied to her side, with one admirer declaring: “America loves Sydney ❤️.” Another praised her resilience, saying, “The woman who made the woke community cry.”

The Road Ahead

With Americana faltering, the spotlight shifts to Christy, Sweeney’s next film set to premiere September 5 at the Toronto International Film Festival. The biopic of professional boxer Christy Martin has yet to secure a distributor, and industry insiders note its fate could depend on whether buyers view Sweeney as an asset or a liability in the current climate.

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Later this year, Sweeney will headline The Housemaid, a psychological thriller slated for a December 25 release. With two high-profile projects lined up, the actress will have a chance to prove her staying power despite a turbulent summer of headlines.

Final Word

Between underwhelming box office returns, political flashpoints, and ongoing scrutiny over brand partnerships, Sydney Sweeney’s career stands at a crossroads. Whether she emerges as a resilient star or becomes a cautionary tale of overexposure will depend on how audiences respond in the months ahead.

Is Sweeney’s stumble just a bump in the road — or the first sign of a fading Hollywood trajectory?

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