• X (formerly Twitter) has experienced a 10% drop in users, with visits declining from 706 million in September to 587 million in November, as users move to platforms like Bluesky and Threads due to privacy concerns.
• Bluesky has seen rapid growth, doubling its traffic from 68 million in September to 132 million in November, attracting users with its commitment to data protection and avoiding AI content usage.
• Engagement on Bluesky surpasses X, with users spending twice as long on the platform, signaling a significant shift in user preferences and social media dynamics.

In recent months, the social network once known as Twitter, now rebranded as X, has seen a significant drop in users. Reports from Similarweb reveal that visits to X have gone from about 706 million in September to just under 587 million by November—a decline of over 10%.

Users Abandon X for Newer Platforms

This downturn coincides with users moving to newer platforms like Bluesky and Threads. The departure from X escalated following an update to its terms of service, which permitted the use of user data for training Elon Musk’s AI project, xAI. This shift prompted concerns over privacy and data use, leading many to seek alternatives.

Bluesky’s Growing Appeal

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Bluesky, in particular, has emerged as a popular choice among former X users. The platform assures its community that it does not utilize user content for AI training purposes—a stance that has attracted artists and creators seeking more control over their data. This promise of data protection has resonated well with users, evidenced by Bluesky’s traffic surging to 132 million visits by November from just 68 million in September. This growth suggests that a significant portion of X’s user base is migrating to Bluesky.

The Shift in Social Media Dynamics

Notably, engagement on Bluesky also appears stronger than on X, with visits lasting more than twice as long on average. While these metrics primarily track website visits and may not fully capture app usage, they suggest a growing preference for Bluesky’s platform. Despite being smaller in size compared to X, Bluesky’s rapid expansion marks a notable shift in the social media landscape.

This situation illustrates the volatile nature of social media platforms and user loyalty. With privacy concerns at the forefront of many users’ minds, platforms that prioritize user rights and transparent data practices are gaining traction against those perceived to exploit user information. As this trend continues, it could signify important changes ahead for social media dynamics and user engagement strategies.

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