• LaShonda and Marlon Moore pleaded guilty to money laundering for their role in the “Blessings in No Time” (BINT) pyramid scheme, which scammed over $10 million from victims, primarily within the Black community.
• The couple used faith-based marketing and themes of cultural solidarity to promise participants an 800% return, but most lost money while the Moores profited.
• Their guilty plea follows a $10.76 million civil judgment and pending criminal charges, with sentencing yet to be determined.

A Texas couple, LaShonda Moore, 35, and Marlon Moore, 37, pleaded guilty to money laundering on January 16, 2025, admitting their role in the “Blessings in No Time” (BINT) pyramid scheme. The fraudulent program scammed thousands of victims, primarily within the Black community, out of more than $10 million. Their sentencing date has yet to be set, but the Moores could face significant prison time for their crimes.

How the Scheme Targeted Victims

The Moores marketed BINT as a faith-based financial opportunity, promising participants an extraordinary 800% return on their initial $1,400 investment. They positioned the program as a community-focused effort to help African Americans build wealth during the economic hardships of the COVID-19 pandemic. Using themes of trust and cultural solidarity, they lured thousands to invest in the scheme.

However, investigators revealed that BINT was nothing more than a chain-referral pyramid scam. The Moores used a “playing board” system, where participants entered at the Fire level and were told they would advance to the Water level—the highest tier—when new recruits joined. In reality, only the Moores and a select few family members positioned at the top profited consistently. Most participants lost significant sums of money when the program inevitably collapsed.

The Role of Their Public Persona

Authorities believe the couple leveraged their appearance on the OWN Network’s reality show Family or Fiancé to bolster their credibility. The show, which follows couples navigating family dynamics before marriage, likely helped the Moores gain trust among potential investors. They presented themselves as community-oriented and financially savvy, making their scam appear legitimate.

Legal Consequences and Victim Restitution

By 2023, the scheme had drawn the attention of the Texas Attorney General’s Office. In July of that year, the Moores were hit with a $10.76 million judgment. As part of the civil settlement, they were ordered to pay $450,000 into a fund intended to reimburse victims. However, criminal charges soon followed. In November 2023, the couple faced an indictment for conspiracy to commit wire fraud, wire fraud, and money laundering.

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Their guilty plea marks a significant milestone in holding them accountable. Investigators determined the Moores enriched themselves while countless victims were left financially devastated. Though the final sentencing remains pending, the legal system is closing in on justice.

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